To introduce the new WVU Medicine brand to the state of west Virginia, I worked with the WVU Medicine marketing team and video production specialists, I & Eye Productions, on the development of a strategic campaign theme, the design and production of the print and social media components.
Magazine ads - double spread and full page ads.
Newsprint ads - quarter and half page color ads.
Digital ads for social media campaign.
Digital and poster billboards were placed near locations throughout the state.
WVU Medicine new brand launch campaign television spots were part of a 5 week campaign launched in September 2015.
Video produced by I & Eye Productions.
